Internet Marketing Before and After Panda – Testimonial
I received this testimonial on how Panda has been a great for one of our customers. Its full of really positive information that totally supports what we have been seeing with all our test sites, that Panda has been really really good for our customers!
The post speaks for itself so without further jabber from me, here is a great study of the positive effects Panda has had on Internet Marketing!
Internet Marketing Before and After Panda
I work on the Internet full-time and do at least some work even when I am on holiday. This means that I do roughly the same amount of work every month, which means that all graphs relating to my sites will rise month on month as a matter of course.
I use all forms of monetization that are relevant to my sites, but not all forms on all sites. I have recently witnessed a huge rise in keyword placement advertising so I have left that out of the figures so as not to distort them.
All sales depend on people visiting your site and buying something, usually by clicking on a link, therefore for the purposes of showing the effects of Panda on my sales, there is no reason to distinguish between the various types of sales.
Traffic is all important, or to be more accurate, focused targeted traffic is all important. So, how did Panda affect my traffic?
Visits Per Day (Jan 10 – Apr 11)
In this and the subsequent graph, the smaller graph in the top left hand corner is the same as Jan 2011 onwards. I copied it there to highlight trends, but there clearly are none. The main features of this graph in my opinion are:
- that my total number of visitors per day was more or less constant between July 2010 and Jan 2011, despite the fact that I was creating new sites and promoting every day (a very bad sign).
- There is increasing growth every month since Jan 2011
It will be interesting to see if:
a) last year’s trend from April to July repeats itself
b) last year’s trend from July to December repeats itself. (NB: if I had not kept working in this period, the number of visitors would probably have fallen).
The next point of interest is: ‘Were those visitors interested?’ I have not graphed the ‘click through rate’, but my CTR changes by only 5%-10% per month and always returns to about the same amount within a 45 day period.
This means that the CTR stays roughly the same, but the number of clicks rises in proportion to the number of visitors. The reason for this could be that I have general sites which have twelve month long interest and also seasonal sites relevant to every season – in other words a balanced portfolio of virtual real estate.
That brings us to the bottom line. July 2010 was exceptional for one lucky site and November 2010 was big for Christmas sales. Similarly, Jan 2011 was hard because people were paying off their Christmas debts and 2011 being a tough year, many were still paying them off in Feb. 2011.
Daily Earnings (Jan 10 – Apr 11)
But why should March and April go through the roof? It can only be because of Panda. In my view Panda has hit the big guys and benefitted the smaller ones. I actually out-rank Amazon for some products that they and I sell!
The next question should be: ‘Am I doing anything different this year?’
Well, I used to advertise my websites by sending them to Ezine Articles and was a featured author in July 2010. In January 2011, they stopped me adding new sites until I ‘removed duplicate content’ from the 986 articles that they had already accepted. I refused, because there is no duplicate content there.
Not submitting to EZA is the only change in my tactics, not that I am saying that posting on EZA did me any harm. But how much good was it doing?
I have been posting to UAW throughout the period of this graph and rely almost solely on them to get my message out. I say ‘almost’, because I also post to a few social media sites because I like the rapid, personal feedback.
In the first graph, ‘Visits Per Day’, the rise between Jan 11 and April 11 was 77% and in the second graph, ‘Daily Earnings’, the rise over the same period was 81%, although Jan 11 was pretty bad (earnings-wise) anyway and Easter was pretty good.
~ A very happy UAW Customer