SEO and Article Marketing

Last year we held a contest in which affiliates could earn huge bonus commissions. It was such a success - and some affiliates earned such huge cheques, that we have decided to do it again this year!

So here’s how the contest works:

==============================================
2010 AFFILIATE PROMOTION EXTRAVAGANZA
==============================================

Yes, it’s BACK! Whoo-hoo. 100% affiliate commissions. Can’t get any better than that.

If you were an affiliate of the Unique Article Wizard in 2009, you KNOW how successful this promotion was.

Matter of fact, you still do, because you are probably still getting commissions from the people you signed up back then. That’s what makes promoting UAW so good. Just tell people about a service that you already love and use, and get paid for it EVERY MONTH!

Enter the Affiliate Extravaganza here :
http://www.uniquearticlewizard.com/blog/contest/affiliate-promotion-extravaganza-official-entry-form.html

So if you are looking to make big commissions - and monthly recurring commissions at
that! Well here’s your chance to cash in big time.

As you already know, the Wizard pays recurring commissions of 40% for
every member that you sign up. Well during this promotion we are going to make
it even better. How does 100% commission sound? You heard it right.

———————————————————
100% commission payable to YOU!
———————————————————

Here’s how it works (the same as last year for those affiliates who were around then). The contest will run for three months - from
March 1st 2010 to May 31th 2010. During that time, for every member
you sign up and that remains on as a fully paid member for 3 months or
more, we will pay you 100% of the membership price for the second month of
membership – plus you’ll get your normal 40% affiliate commission for
months 1 and 3, and of course for every month thereafter. How great is
that?

The affiliate commissions will be paid out in this manner:

1. The normal 40% will be paid as per normal - one month in arrears. i.e.
at the beginning of May we will pay you for all your March signups.
This is normal practice so as to account for any refunds that might occur
during their first month of membership.

2. The extra 60% will be paid as a special bonus:

In June we will pay 60% on all your March signups that are still
members.

In July we will pay 60% on all your April signups that are still members.

In August we will pay 60% on all your May signups that are still members.

—————————————————-
EARN $33,000 IN THREE MONTHS
—————————————————-

To put this into perspective, a while back, one of our affiliates signed
up 273 members in 24
hours from one mailing – ONE!

Let’s do the math on that using the promotion’s commissions:

(273 members) X (1st month 40% of $67 = $26.80 per member)
Total commission for month 1 = $7,316.40

(273 members) X (2nd month 100% of $67 = $67.00 per member)
Total commission for month 2 = $18,291.00

(273 members) X (3rd month 40% of $67 = $26.80 per member)
Total commission for month 3 = $7,316.40

That’s almost $33,000 in commissions in just three months - $11,000 per
month. You could live on that! Over $7000 in recurring commissions for
each and every month those members stay on.

Can you imagine what you can do when putting your mailing lists together! Maximize your efforts by combining your
mailout; creating an outstanding video promoting the Wizard; and get moving
on some social media marketing and you will win big time.

Here’s an idea: Why not also offer extra bonuses or incentives to
encourage your signups to stay on longer? Get them to send you their
renewal receipt in order to claim a special bonus that only you offer.

PLUS, we have also just created a new report entitled ‘Sticky Organic Marketing’ that outlines a fantastic system for creating backlinks with organic marketing techniques. EVERYBODY needs this report to help keep them on track. So we have put a copy in your affiliate marketing tools AND made the report rebrandable so you can embed your affiliate ID permanently. Give it out wherever you can and when someone signs up, you get PAID!

Don’t miss out. Every web marketer is online to do one thing – MAKE
MONEY! Use this fantastic opportunity to do what every successful web
marketer does and create ANOTHER stream of income by promoting the Wizard.

Now for the rules.

====================
PROMOTION RULES
====================

1. All signups must be new or returning members to the Wizard – all
signups will be cross-checked with our current database and any matching
signups will be disallowed from the 100% commission eligibility (you will
still get your normal 40% commission, of course)

2. All affiliate members are eligible for the promotional payouts,
regardless of the number of members you sign on. It’s simple – promote the
Wizard and get paid. FYI – if you are a member of the Unique Article
Wizard, you are already an affiliate.

To find your affiliate links, login to the Wizard and go to:
http://www.uniquearticlewizard.com/amember/aff.php?action=links

3. You MUST enter this promotion through our Official Entry Form.
Only those affiliates who have OFFICIALLY entered will receive the extra
60% bonus commissions.

Enter the Affiliate Extravaganza here :
http://www.uniquearticlewizard.com/blog/contest/affiliate-promotion-extravaganza-official-entry-form.html

So get your thinking hat on and put together your strategy to bring lots
of people onboard. You already know that article marketing is still the
number one way to create web presence and generate traffic. And you know
that the Unique Article Wizard is the number one article submission tool on
the net. So just let other internet marketers like you know and you’ll be
earning yourself nice commissions while giving them access to one of the
greatest internet marketing tools available.

===============
PROMOTION DATES
===============

All contests run from 12:00am PST 1st March to 12 noon PST 31st May,
2010

Good luck!

Hello everyone,

The reason for this post is to inform you of a note passed on to us by the MAX article writing team about a new feature that many of you had been requesting.  Please have a look at the screenshot below.

This feature is a third keyphrase box when ordering articles with resource boxes.  It allows you to specify your a different keyphrase for your article apart from your targeted resource box keyphrases, if you so choose.

Therefore, for example, you can specify your article keyphrase to discuss ‘Toyota Tundra trucks’ in general, but then have the keyphrases in the resource boxes point to ‘Seattle Toyota Trucks’ and Seattle Toyota Dealers’.

If your main keyphrase for your article and one or both of your resource boxes keyphrases are the same, that is fine as well.

I know that the MAX team has been listening to your suggestions and taking them very seriously and will be implementing more requested features in the near future. If you haven’t had a chance to check out the MAX article writing service, take a look here - MyArticleExpress - and sign up for your FREE account!

Have a fantastic day,
Noel and the UAW Team

Hello Wizard Members,

Well, after months of writing code, tweaking the system and creating training videos, the new Easy Wizards are finally here!

Well, almost.  Sunday night 9/20/09 we launch them, along with some upgrades and tweaks to the Advanced Wizards as well.

But we just wanted to give you a heads up and a few screen shots so that when you open the Wizard on Monday you won’t be going ‘Wow, when did they do this?’

The Easy Wizards are cool and available to everyone.  Basically what we have done is taken the Advanced Wizards that you already know and created step-by-step tools to not only walk new users through the Wizard, but also allow current users who don’t use all the features in the Advanced Wizards, a simpler interface.

There are both Step-by-step versions and a One-step Easy Wizard.  All are available from the drop down menu in the top left corner or from the main page.

So if you have been struggling using the features of the Advanced Wizards, feel free to give the Easy Step-by-step Wizard a go with one of your articles.  There are videos on every page that explain the best way to construct an article and why.  Even if you are comfortable with the Advanced Wizards, why not run through once and watch the videos.  You might pick up a tip or trick you hadn’t heard before.

Anyway, here are a couple of screenshots.

We hope you like the new look and the Easy Wizards.  We have some more cool features to add in the next month, so keep your eye out for those.

And give the Easy Wizards a try.  You’ll like them. Plus it will give you a great opportunity to promote as an affiliate to your list again because even people who are not as technically inclined will be able to use the Easy Wizards without difficulty.

Again, please send in a ticket to the helpdesk if you notice any glitches.

Wishing you all the best in all that you do,
Noel and the UAW Team

Hello Wizard Members (and anyone else who may stumble across this page),

This is just a quick heads up to let you know about a patch that Adobe has put out to fix a pretty serious bug in IE8.

If you are having trouble viewing videos online; or all of a sudden find out that some buttons don’t work on particular websites, it is probably because your flash plugin is not working properly.

As we use both IE and FF to test the Wizard to make it work, we found that 50% of our computers had this issue with the new release of IE8.  Some computers have this problem, some don’t.  Seems quite random.

In any case, if you are having problems with Flash or IE8 in general.  Give this a try.

————————————————————————————————————

Go to the following link and down load Adobe Flash Player 10.0:

http://www.adobe.com/support/flashplayer/ts/documents/tn_19166/Install_Flash_Player_10_ActiveX.zip

Then close your web browser

Then extract the installer file

Then run the install package with IE-8 Closed

———————————————————————————————————————–

Wishing you all the best,
Noel and the UAW Team

PS.  Keep an eye out for a sneak peak at the new Wizard later today.

If you want to earn those bonus commissions, you MUST first enter here. If you don’t, you will only be paid the normal run-of-the-mill commissions (which, at 40% recurring,  is still pretty good!).

You can get all sorts of promotion tools, banners etc by loging into your Wizard account and going to your Affiliate Control Panel

If you don’t already have a UAW account, you can get one here or you can sign up for a free affiliate account here.

Well, we’ve been teasing you long enough about the new media upgrades coming for the Wizard – and at long last they are finally here!  The Media upgrade has gone LIVE!

And we want to celebrate the occasion by having a few contests that work with you to promote the Wizard; generate some fat affiliate commissions for you; and increase the number of blogs and article directories which publish your Unique Articles.

So here’s how the contests work.

Sorry, the contests have now closed. Thanks and congratulations to everyone that entered - everyone was a winner in one way or another!

CONTEST #1 - VIRAL VIDEO

Enter this Contest Here

Got a creative streak?  Like what the Wizard does for you and the time and effort it saves?  Then tell people about it in a video and WIN A YEAR’S FREE MEMBERSHIP to the Wizard – and get affiliate commissions to boot!

Here’s how it works.  Create a video that promotes the Unique Article Wizard and its benefits to users just like you.  Tell people what you like about the system.  How it multiplies your efforts by creating unique versions that satisfy the duplicate content filters.  Let them know that we now submit to over 11,000 article directories and blogs with more coming on every day.  Tell them…well, you get the idea.

We’re sure you can come up with a lot more benefits to talk about in the video.  You know the system works.  Let other people know too and just maybe you’ll win one of the grand prizes.  And even if you don’t, you’ll still have all those fat, juicy recurring monthly commissions to keep you happy.  Heck, just getting three people to sign up will more than cover your subscription.  You can’t lose!

Enter Here Now!

THREE GRAND PRIZES

The grand prize for the top video is a FREE ONE YEAR SUBSCRIPTION MEMBERSHIP to the Wizard – Second place gets a FREE SIX MONTH SUBSCRIPTION MEMBERSHIP – and Third place gets a FREE THREE MONTH SUBSCRIPTION MEMBERSHIP.  So put your thinking cap on and come up with the most Unique way to promote the Wizard in video and win big!

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PLUS - Extra PRIZES FOR EVERY ENTRANT!
======================================

Ok, so you don’t own a hollywood studio? No Problem! We want to encourage EVERYBODY to have a go at this. So here is what we will do:  Make a video. Enter it into our contest. Drive at least 100 visitors to your video and WIN a free month’s membership to the Wizard!

Every eligible entrant that shows at least 100 views on the YouTube site as of noon April 30th, 2009 will win this bonus. If you are already a Wizard member, we will send you a refund for one-month’s membership (limit one per person).

If you are not yet a member, you will be able to sign up and get the first month free.

======
RULES
======

Here are the rules for the Viral Video contest (please see also the additional rules at the bottom):

1.       All videos must be approved by us prior to release

2.       All videos must be hosted on YouTube.com. YouTube has some cool new features such as annotations that let you put you affiliate links into the video.

3.       All videos must promote the Unique Article Wizard and its benefits

4.       Videos can be animated or live action. You could even do a powerpoint presentation.  Just be sure to make it exciting and engaging enough.

5.       Videos can be silly or serious, but must be professional and tastefully done. Our decision on whether a video qualifies for the contest is final.

6.       Videos are allowed to contain your affiliate link

7.       All URL’s in the video must either point directly to or redirect to www.UniqueArticleWizard.com (eg you are allowed to redirect through your affiliate link.). However, you ARE permitted to display links in the credits at the end if they are required by the licensing requirements of any content (such as music) you are using.

8.       All Videos must mention the Unique Article Wizard by name.

9.          In entering a video you are confirming that you own the full rights, or have obtained the appropriate licences, for the video and all creative content contained therein. For example, do NOT use commercially produced music unless you have explicitly obtained permission. To find music that you can use, search for Public Domain or Creative Commons music - and ensure that you comply with their licencing requirements. You are permitted to display a link and/or credit at the end of the video if so required. You must also make sure that you have the appropriate video/model release forms completed. Be especially careful if you include children in your video. see: http://www.webvideozone.com/public/88.cfm

9.       Winners shall be determined by multiplying the highest number of unique viewers by the number of stars (quality) as rated by the video’s viewers on April 30th at 12 noon, PST. In other words, at that time we will look up all the qualifying videos on YouTube, read the number of views and the number of stars and multiply to two together to get a score for each video. The video with the highest score wins. The judge’s decision is final.

It’s as simple as that.  So get creating the video that will go viral and seen by masses of people and just maybe you could be the one raking in huge affiliate commission payouts shown below in the Affiliate Promotion Extravaganza.

Enter the Viral Video Contest Here

==============================================
CONTEST #2 - AFFILIATE PROMOTION EXTRAVAGANZA
==============================================

Enter the Affiliate Extravaganza here

The 2nd event is an Affiliate Promotion Extravaganza.  It’s not really a contest as EVERYONE who plays WINS, but the payout can literally be thousands of times larger than a free yearly subscription.  Read below to check out all the great details.

Want a chance to make big bucks - and monthly recurring big bucks at that!  Well here’s your chance to cash in big time.

As you already know, the Wizard pays recurring commissions of 40% for every member that you sign up, plus 10% additional for any Tier 2 members that they in turn sign up.  Well during this promotion we are going to make it even better.  How does 100% commission sound?  You heard it right.

———————————————————
100% commission payable to YOU!
———————————————————

Here’s how it works.  The contest will run for three months - from February 1st 2009 to April 30th 2009. During that time, for every member you sign up and that remains on as a fully paid member for 3 months or more, we will pay you 100% of the membership price for the second month of membership – plus you’ll get your normal 40% affiliate commission for months 1 and 3, and of course for every month thereafter.    How great is that?

The affiliate commissions will be paid out in this manner:

1. The normal 40% will be paid as per normal - one month in arrears. i.e. at the beginning of April we will pay you for all your February signups. This is normal practice so as to account for any refunds that might occur during their first month of membership.

2. The extra 60% will be paid as a special bonus:

In May we will pay 60% on all your February signups that are still members.

In June we will pay 60% on all your March signups that are still members.

In July we will pay 60% on all your April signups that are still members.

—————————————————-
EARN $33,000 IN THREE MONTHS
—————————————————-

To put this into perspective, a while back, one of our affiliates signed up 273 members in 24
hours from one mailing – ONE!

Let’s do the math on that using the promotion’s commissions:

(273 members) X (1st month 40% of $67  = $26.80 per member)
Total commission for month 1           = $7,316.40

(273 members) X (2nd month 100% of $67 = $67.00 per member)
Total commission for month 2           = $18,291.00

(273 members) X (3rd month 40% of $67  = $26.80 per member)
Total commission for month 3           = $7,316.40

That’s almost $33,000 in commissions in just three months - $11,000 per month.  You could live on that!  Over $7000 in recurring commissions for each and every month those members stay on – and that’s not even including the Tier 2 payouts that you will inevitably earn.

Can you imagine what you can do when you’ve got a month to put your plan and mailing lists together! Maximize your efforts by combining your mailout; creating an outstanding video promoting the Wizard; and get moving on some social media marketing and you will win big time.

Here’s an idea: Why not also offer extra bonuses or incentives to encourage your signups to stay on longer? Get them to send you their renewal receipt in order to claim a special bonus that only you offer.

Don’t miss out.  Every web marketer is online to do one thing – MAKE MONEY!  Use this fantastic opportunity to do what every successful web marketer does and create ANOTHER stream of income by promoting the Wizard.

Now for the rules.

====================
CONTEST RULES
====================

1.       All signups must be new or returning members to the Wizard – all signups will be cross-checked with our current database and any matching signups will be disallowed from the 100% commission eligibility (you will still get your normal 40% commission, of course)

2.       All affiliate members are eligible for the promotional payouts, regardless of the number of members you sign on.  It’s simple – promote the Wizard and get paid.  FYI – if you are a member of the Unique Article Wizard, you are already an affiliate.

To find your affiliate links, login to the Wizard and go to:
http://www.uniquearticlewizard.com/amember/aff.php?action=links

3. You MUST enter this promotion through our Official Entry Form. Only those affiliates who have OFFICIALLY entered will receive the extra 60% bonus commissions.

Enter the Affiliate Extravaganza here

So get your thinking hat on and put together your strategy to bring lots of people onboard.  You already know that article marketing is still the number one way to create web presence and generate traffic.  And you know that the Unique Article Wizard is the number one article submission tool on the net.  So just let other internet marketers like you know and you’ll be earning yourself nice commissions while giving them access to one of the greatest internet marketing tools available.

===============
CONTEST DATES
===============

All contests run from 12:00am PST 1st February to 12 noon PST 30th April, 2009

=======================================================
IMPORTANT: ADDITIONAL RULES FOR THE VIRAL VIDEO CONTEST
=======================================================

By participating in the above promotions you agree to abide by all rules - Those specified above AND those shown below.

1.  Disclosure; Contest Period

No donation, purchase, or obligation of any kind is necessary to win. A donation or purchase will not increase your chances of winning. You have not yet won. All contests run from 12:00am PST 1st February to 12 noon PST 30th April, 2009 (Contest Period).

2.  Eligibility

Void where prohibited by law. The Viral Video contest is subject to all applicable federal, state, and local laws and regulations. Employees and independent contractors of Allegretto Publishing Ltd, and any other individual or entity involved in the development, promotion, or execution of the CONTEST, and the immediate family members and/or household members of each are not eligible.

3.  To Enter

Enter by submitting a video YouTube.com and by completing all parts of the Official Entry Form online at http://www.uniquearticlewizard.com/blog/contest/contest.html.

Entries must contain the first name, last name, email address and a contact phone number of each contestant. You may submit more than one video, but must complete an Official Entry Form for each video submitted.

Video submissions must be original, must not have been published, broadcast, or otherwise publicly distributed previously, and must not infringe on any third party rights.

4.  Winning Contestants; Prizes

All contests are based on skill, not chance.

Any decisions made in regards to prize allocation is at the sole discretion of Allegretto Publishing Ltd.

All decisions are final.

5.  Winner Notification/Prize Claims

Winners will be selected on April 30th, 2009 and will be notified by telephone and/or email by May 5th, 2009. In the event that a Winner is unable to accept a Prize, an alternate Winner will be selected. Winners may be required to complete and sign an Affidavit of Eligibility and Liability Release, and, where legal, a Publicity Release, all of which must be returned within 30 days of attempted prize notification or the prize will be forfeited and awarded to an alternate winner. If the Prize is won by an eligible person who is not of legal age in the state of residence, the prize shall be awarded in the name of the Winner’s parent or legal guardian, who must sign and return all required documentation prior to receiving the Prize. In the event of noncompliance with these Rules, or if a Prize or prize notification is unclaimed or returned as undeliverable, the prize will be forfeited and may be awarded to an alternate winner.

6.  Prize Restrictions

Prizes are not transferable. No substitution of Prizes is permitted except at the sole discretion of Allegretto Publishing Ltd. Any federal, state, provincial or local taxes on Prizes and any expenses related to the acceptance and/or use of the Prizes not specified herein as being awarded are the responsibility of the Winners.

7.  Additional Terms

By accepting a prize, Winners consent to Allegretto Publishing Ltds’ use of the video submission, and his or her name, likeness, voice, and/or biographical information for promotional and other purposes without additional compensation, except where prohibited by law.

The Winner, by acceptance of any prize, acknowledges compliance with these Rules and agrees to release Allegretto Publishing Ltd, its affiliates, and its officers, directors, employees, independent contractors, representatives, and agents (”Releasees”) from and against any claim or cause of action arising out of participation in the Viral Video Contest or the receipt, redemption, or use of any prize, including any injuries or damages of any kind sustained in connection with the use, acceptance, possession, or awarding of any prize.

8.  Limitation of Liability

Releasees are not responsible for printing, typographical, human or other errors of any kind in any contest-related materials or for stolen, lost, late, misdirected, damaged, incomplete, or illegible entries. If, for any reason, the Viral Video Contest is not capable of running as planned, or infection by computer viruses, bugs, or tampering, unauthorized intervention, fraud, actions of entrants, technical failures, or any other causes corrupt or infect the administration, security, fairness, integrity, or proper conduct of the Viral Video Contest, Allegretto Publishing Ltd reserves the right at its sole discretion to disqualify any entry or entrant and/or to cancel, terminate, modify, or suspend the Viral Video Contest  and at its sole discretion award a prize from among all eligible non-suspect entries validly received prior to the action requiring such modification. By entering, all contestants agree that the Viral Video Contest is governed by laws of the Province of Alberta, Canada for the resolution of all claims and disputes (excluding any claims against or disputes involving parties other than Allegretto Publishing Ltd relating to any prize awarded in the contest).

9.  List of Winners

All winning entries will be listed on http://www.uniquearticlewizard.com/blog/contest/contest.html when judging has been conducted and all winners have been verified.

Good luck to you all.

Enter the Viral Video Contest here

The UAW Support Team

Welcome to Part 2 of the Wizard’s guide to powerful article marketing.

If you remember from the last episode, the goal of your article is to evoke an EMOTION in your readers. You want people to be affected and changed by what you read – intrigued, excited, curious, angry, envious, hopeful,

Why? Because it is EMOTION that stirs up ACTION – and isn’t that what you are looking for from your prospects?

So, as we discussed in the last episode, your first task, before starting ANY article, is to answer 3 questions:

1. WHO is your intended audience?
2. What EMOTIONS do you want to evoke in your reader?
3. What ACTION do you want him or her to take?

Once you have done that, the next step is to choose the right TOPIC for your article. The answers to those three questions will guide you in this.

For example, if you are a charity looking for donations, you may want to excite compassion, pity, and guilt in your readers, motivating them to donate to your cause. In that case the best topic will probably be a human interest story full of pathos, suffering, and hope.

It would probably NOT serve your interests to write a dry, factual, account of the logistics of transporting grain to Africa. Though interesting, it probably would not evoke enough emotion to prompt the reader into ACTION.

If your target audience is fashion conscious young women, you may want to tie your article in with some celebrity gossip. Your goal here would be to evoke a desire, and hope, that your brand of clothing could make them feel and look as glamorous as the celebrities.

On the other hand, an article for an video editor, or an engineer, needs to be much more factual and less touchy-feely. They know the problem they are trying to solve, know the frustration, and cost, of not having the right tools to solve it, and want ANSWERS.

Tell them what they need to know – the exact method or tool they need to solve their problem - in a clear, unbiased and factual way, and you will be halfway to your sales.

Ok, so, what types of articles could you write?

Now, bear in mind that your article needs to be short – 300 to 500 words – so you cannot go for a long, complicated structure. If you need more words than that to fully get your message across – write a white paper, special report, or even an ebook – and use your article as the teaser to drive people to your site to get the free report.

As I said, keep your article short and focused. Most likely you will want to use one of these six types of articles:

• The Tips/List Article- all you need for this is to come up with a list of some sort, that you can then arrange as bullet points. For example:

• “Photography: The 5 Simplest Ways to Instantly Improve your Photographs”, or
• “Job Hunting: The 3 Deadliest Mistakes Made by Job Applicants”, or
• “The 7 Sexiest Celebrity Tattoos”

• The How-To Article – This is a great way to introduce your product without any sales pitch or to position yourself as an expert in your field – just give them step-by-step instructions on how to solve a problem, for example an article on “Video Production: How to Correctly Set Up Lighting for Your Video Filming” might describe how to use cheap lighting from WalMart – or professional lighting from your online store (or affiliate link). Or might position you as an expert so that you can sell your “Expert’s Guide to Video Filming and Production”

• The Story Article- It is used to tell a story that does not have to be a personal experience. It can be true or fictional as long as it pertains to the subject. The trick is to do whatever it takes to keep the reader reading.

• The Personal Experience Article-This article will be about you and a personal experience you’ve gone through. It must deal with your niche and be informative, such as “How I Quit Smoking.”

• The Facts Article-This is simply an informative article that uses proven facts for content. This is perhaps the hardest one to make engaging and motivational.

• The Review Article- Reviews are a great way to market a product. This probably works best if you are able to do a series of reviews on different competing products that you retail. Be unbiased and factual, describe the pros and cons, and relative benefits of your different products. Send your readers to your website to read more reviews about other products.

You will help the prospect find the right product for themselves, and establish yourself as a trustworthy and reliable source of advice. When they are ready to buy, they are more likely to come to you.

Remember, an article is an article NOT a sales pitch. Be informative and engaging, but do NOT try to push or sell a product in your article. Remember your most wanted response, the action you want people to take in response to your article.

So, to recap:

First, figure out who you are targeting, what you want them to feel and what you would like them to do.

Secondly, decide what kind of article you feel will be most effective at keeping the reader interested. Whether it is an emotional story, real or fictional, a carefully researched factual approach or a balanced review, be sure to consider your choice carefully to elicit the emotions and actions you are looking for.

Thirdly, don’t try to sell your product through your article. This is the number one reason for article failure, and worse, the creation and spreading of a bad reputation.

And Lastly, Stay tuned for episode 3 of The Wizard’s Guide To Powerful Article Marketing, where we will teach you how to choose a killer title.

Welcome to the Wizard’s guide to powerful article marketing! You already know that good article marketing can have a powerful impact on your bottom line and in this series of videos we will show you how to write killer articles that can literally explode your profits – how about, for example, over $15,000 profit from just ONE article?

Done correctly, a good article can turn readers into customers and customers into lifetime clients. A good article can get you multiple high rankings in the search engines for many of your keywords. and will drive traffic to your site by the bucket load.

Not only that, a good article will establish and enhance your credibility. You become the authority, the expert, in your niche. When people have a question, it will be you to whom they turn. And when they are ready to buy, it will be to you that they come.

A great article can even go viral – getting passed from person to person and extending your influence far more effectively than any advertising campaign can hope to achieve.

But it has to be done right, as there are many pitfalls to be avoided.

A mediocre article, for example, will just die in obscurity. Never read, or even noticed, it will do nothing for your site whatsoever. But it gets worse. A bad article can totally destroy your business. Like a letter bomb exploding in your face it can destroy your reputation, and even ignite a chain reaction of hostility towards your company, getting you labeled as a scam or worse.

And THAT, I am sure, is something you definitely don’t want.

So, through this series of videos we are going to teach you some KILLER strategies for article marketing. We will cover:

• How to target and position your article so that readers get stirred up to take ACTION
• How to choose a topic that will tickle your reader where he wants to be scratched – leaving him, or her, desperate to get more help, advice, or solutions from you.
• How to build a title that will reach out and pull in your reader by the lapels so that he actually reads your article.
• How to structure your article so the reader stays to read, even lap up, every last word you write.
• How to use the resource box to its greatest effect – getting this right can double your traffic.
• How to avoid the duplicate content filters that can make your articles all but invisible to your intended audience.
• And how to distribute and syndicate your article so that your message gets seen everywhere your prospects go.

If you are looking for more website traffic, more customers and/or you want to establish yourself as the pre-eminent authority in your niche. Article marketing, done right, can do that for you. And, in addition, it can also get you GREAT search engine rankings.

Over the coming weeks, we will show you how. We will teach you, step by step, no holds barred, the secrets to turning your articles into mighty money machines. It will be an exciting journey. In fact, I recommend that you subscribe to our video or audio podcast so that you don’t miss a single episode in the series.

Great. So, without further ado, let’s dive in and get started.

In this first installment we will tackle the biggest problem that every article has to overcome: reader indifference.

Let’s face it, there are literally billions of articles out there. We see them in magazines, on newspapers, and all over the web. And what do we do with them?

Nothing. That’s it. Nothing. We ignore them. We don’t read them.

Why? Cos they don’t grab us. And even if we do read them, at the end we still do, and feel, nothing. In effect we say, “So what?” and we shuffle right by.

But a good article, a great article, changes us. It excites some emotion and maybe motivates some action. We feel excited, curious, angry, envious. It excites greed or fear. Changes our perspective on an issue. Teaches us the solution to a problem. And it motivates us – maybe to give to a charity, to join a cause, to petition a politician, to seek more information, or even to buy a product.

If your article doesn’t affect your reader emotionally, if it doesn’t change your reader in some way, then it is missing the mark.

So, every time you write an article, before you even choose a topic, or type the first character, this is what you need to do:

1. Write down who you your intended audience is.
2. Write down what emotions you want to evoke in your reader
3. write down what action you want him or her to take.

The fact is, you are NOT writing for the whole world. You are writing for a specific sub-set of people. These are the people that might reasonably become your prospects and customers. It might be a broad group – for example if you are writing about a weight loss product then your target audience might well be “middle aged fat men who hate doing exercise”, or it might be “mothers worried about their child’s obesity”.

On the other hand, if you are writing a review of an $8,000 video editing suite your audience is much smaller – perhaps freelance professional video editors.

Yes, this takes some thought, but I am sure you can see that you would want to write your article in a very different way for each of these three groups.

So, for example, with the fat middle aged men you might want to evoke fear of impending diabetes and heart attacks, hope that there might be an easy solution that doesn’t involve working up a sweat, and motivating them to visit your website to get a free information pack.

On the other hand, the professional video editors probably require a more intellectual, factual approach. But, even so, they still have a problem they want to solve. They want a tool that will give them greater productivity at higher quality for less work. And they want to find the best solution as quickly as possible.

So what emotions would you want to evoke in them? Probably chief would be trust – you want them to feel that finally they have found someone who knows what they are talking about and who can impartially and expertly guide them to the right software for their needs. And the action? Again, probably you want them to visit your site for more in-depth information.

Can you see how identifying the desired outcome guides you in the type of article that you are going to write?

Remember, people do what they do, people make the choices they make, based not on intellectual concerns, but on what makes them FEEL good. Some kind of pain or problem to be solved - or some kind of benefit to be gained.

If you can identify the right emotion to stir up, you are well on your way to a great article. Yes, this step takes some thought and effort. But look what it can do for you:

A great article gets passed around from person to person, reprinted on hundreds or thousands of sites. Sometimes it even goes offline and gets reprinted in magazines and newspapers. And, as a result more people hear about you. More people trust you. The public become prospects, prospects become customers and customers may even become evangelists, telling yet more people about you and your service.

Then, because they like it so much, people link to it in their blogs and on their websites, resulting in higher search engine rankings, which leads, yes, you guessed it, to more traffic, more customers, more money.

Isn’t that worth a few extra moments of thought before you begin your next article?

This is the start of a series of podcasts detailing the exact steps for using Article Marketing to its fullest potential.

The first video will be out in the next day or two. Watch this space - and subscribe to our RSS Feed - so you don’t miss a single episode!

As you no doubt have noticed in recent weeks and months, the economy - not
just in North America, but worldwide - has been interesting to say the
least.

And of course with this comes the ever present question of concerned
business owners - whether online or off - of what to do when the economy
does slow down.  Do I cut my advertising?  Do I scale back my marketing
efforts?  In short, how do I weather the storm?

Well, I just so happen to have an acquaintance who runs a 50 million
dollar a year enterprise and when I asked his opinion, here is what he had
to say.

“The simplest thing I was ever taught - whether good times or bad - was to
spend as much smart money as you can and at the same time eliminate as much
foolish spending as possible.  Of course this makes sense in any economic
situation; however it is much more prudent in slowing times to make sure
that careless spending does not completely erase our bottom line.

Yes it’s true that margins may shrink in some of our efforts, but the
important thing is that there are margins that remain.  Whatever you do -
DON’T stop what’s working.  Don’t stop advertising.  Don’t stop marketing.
Don’t stop getting your name out there.  Matter of fact, in a slowing
economy, you should be doing more.  Keep building up your brand or business
in good times and bad.  Get your name out there on a consistent basis
because the tough times won’t last forever and when things turn around, you
want to be poised and ready for growth, not in the position of having to
build up your business from scratch again.

As a business owner it is your responsibility to you, your family, your
employees and your customers to remain in business.  Do not get caught up
in a self fulfilling prophecy whereby business drops off, so you advertise
and market less and end up in a downward spiraling loop until suddenly you
are out of business.  Don’t get caught up in the media frenzy of doom and
gloom that thrives on sensationalism.”

And this last point he led me to a popular story you can find posted all
over the internet.  It sure rings true as to what’s happening today.

HOW TO KILL YOUR BUSINESS OVERNIGHT

During the 1930’s there was a man who lived by the side of the road and
sold hot dogs. He was hard of hearing, so he had no radio. He had trouble
with his eyes, so he read no newspapers. But he sold good hot dogs. He
stood at the side of the road and cried: “Buy a hot dog, mister?” And
people bought. He increased his meat and bun orders. He bought a bigger
stove to take care of his trade.

Business was so good he brought his son home from college early to help
him out. And his son said: “Father, haven’t you been listening to the
radio? Haven’t you been reading the newspapers? The European situation is
terrible. The domestic situation is worse.”

The father thought to himself, “Well, my son’s been to college, he reads
the papers and he listens to the radio — so he ought to know.” So the
father cut down his meat and bun orders, took down his signs, and no longer
bothered to stand out on the highway to sell his hot dogs. And his hot dog
sales fell almost overnight. The father said to the boy, “You’re right,
son, we certainly are in the middle of a great depression.”

Doesn’t that sound exactly like what is happening now?

So what should you do?  Keep doing what works.  Advertising works.  PPC
works.  JVs work.  And of course article marketing works.

Consistency is key.  Keep your articles going out.  Keep your name and
company in the spotlight.  People are still spending.  Give them the
reasons why they should spend it with you.  And to help your efforts become
more effective with very little effort, we have been feverishly working on
the BIGGEST upgrade in the Wizard’s history.  And although we can’t tell
you what it is quite yet, it will bring the Wizard - and of course, your
articles - firmly into the world of WEB 2.0.

Keep your eyes on your inbox for more information in the next few weeks.

Remember what Henry Ford said “whether you think you can or you think you
can’t, you’re right.”